It is a presentation on the CSR initiatives taken up by AMUL Please note that the presentation (ppt) does not contain the initiatives in detail. Csr of amul. 1. By AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32) RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT. Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development.

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For this purpose we envisage a large programme of setting up cooperative dairies during the Fourth Plan and this will, no doubt, be based on the Anand model. The dedicated service of Amul to the live stock of farmers have made its milk procurement area almost free from diseases thereby helped greatly in augmenting milk akul and better return to farmers reducing their amu, on ccsr seasonal crops for the livelihood.

Many national and multinational firms are booming in various developing countries. The generic market is characterized by an interchangeability of products. The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management.

Dey, the Union Minister for Community Devep. In short, the Anand Pattern meant the utilization of resources in the most profitable manner at grass-root level. The state level apex body of dairy farmers in Gujarat gave a serious thought in this direction and discovered a novel idea for giving back to amjl. Amul Scholar Amul Scholarships: The team accepted the idea by heart and immediately decided to spread it among farmer members of village dairy cooperative societies.

The discussions are facilitated by the Internal Consultant of District Union. Today ARDA is a centre of excellence in the field of research and development of cattle breeding and animal health care and its activities conform to the Quality Management System of International Standards. Realizing that with emerging competition, doing business would become more exciting yet extremely competitive ccsr would require at time not only a whole set of new skills and competencies but quick adaptability to change without much stress or turbulence.



The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce. It has future plan to expand its present manufacturing capacity. Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Cssr.

Corporate Social Responsibility, The Amul Way

Every function involves human intervention: The answer lies in two things: Animal nutrition programme Amul has helped a long way the dairy farmers sustaining their dairy farming.

The circular was placed on notice board of VDCSs. No Year of tree plantation No. It is widely accepted that green building occupants are healthier and much more productive in their work. You need JavaScript enabled to view it. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives. Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.

Amul Research and Development Association is a centre of excellence in the field of research and development of cattle breeding and animal health care. These tankers are thoroughly cleaned at every unloading of milk at Dairy Plant and certified for its hygiene for transportation of milk by QC personnel.

Evolution of an organisational xmul has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled.

It can also strengthen relationships between a company and its suppliers by aligning values and objectives. How many village DCS are registered with the Union?


Corporate Social Responsibility, The Amul Way

This flow was sustained by linking milk production to its marketing through modern processing facilities. Union staff train and provide consulting services to support village co-operative society leaders and staff. Amul Dairy has been recipient of countless awards for its outstanding efforts in processing and providing quality products to consumers thereby enhanced income in to the hands of dairy farmers.

Most businesses would certainly flounder in not being able to achieve at least one or many of those expectations. The first tier is the co-operative society at the village,of which; milk producers are voluntary members, managing the co-operative through a democratically elected 9-member managing committee, and doing business by purchasing milk from members and selling it to the district level co-operative.

The initiation to form a village cooperative society begins on receipt of an intimation from a village expressing their willingness to form a cooperative and affiliate to the district union. There is also considerable scope for improvement in our methods of livestock breeding and nutrition. Replication of Anand Pattern through Operation Flood programme helped India to achieve first position in production of milk in the world.

To fulfill its corporate social responsibility towards its milk producers and co-operatives the GCMMF works on razor thin profits and retention of funds.

Amul Research and Development Association is a step towards it. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it.